The Rise of Home Influencer Chun
In the world of home improvement, Chun has emerged as one of the most influential figures, captivating a vast audience with her creative DIY projects and home renovations. Known on Instagram as @ourhome.becoming, Chun has transformed her skillset into a lucrative career, far exceeding her previous earnings.
From Novice to Influencer
Chun’s journey began with little awareness of the financial opportunities in the influencer space. “I had no idea people made money from this,” she shared during a recent visit to her two-story colonial-style home in Bergen County, New Jersey, which has become a canvas for her artistic endeavors.
Transformative DIY Projects
Her home reflects her dedication and hands-on approach, having been substantially modified through her own efforts. Key projects include:
- The installation of intricate molding in the foyer, necessitating a refresher course in mathematics.
- A custom laundry room countertop crafted from scratch during her first experience with a saw.
- A faux lime-wash on the drywall, chosen for its durability in a family environment.
- A stylish stone fireplace enhanced using a technique known as “overgrouting”, inspired by fellow influencer @chrislovesjulia.
Engaging Content Creation
Chun has shared more than 800 posts and videos on Instagram, effectively leveraging the platform to inspire and educate her followers. Her content often features:
- Dynamic before-and-after transformations that trigger curiosity among viewers.
- Fast-paced how-to videos that demonstrate her renovation processes, filled with energy and humor.
- A friendly presence in casual attire, portraying an approachable yet competent persona in every project.
Challenging Stereotypes
Through her work, Chun also challenges traditional gender roles associated with home renovations. While her husband supports her by assisting on occasion, Chun emphasizes the autonomy of managing tasks independently. “The best thing he can do is to take the kids out for a drive and leave me alone in the house,” she explained.
Building a Community
One of her standout videos from 2022 resonated deeply, propelling her follower count from 35,000 to 400,000 in a matter of days. Chun positions herself as a source of guidance for “high-impact, one-day transformations” that are achievable on a budget. The responses to her content often reflect a mix of admiration and need for inspiration, highlighting both the empowerment her work brings and the relatable challenges her audience faces in home organization.
A Voice for the Dispossessed
Chun’s ascent takes place against the backdrop of a challenging housing market, where many, especially millennials, find homeownership increasingly elusive. While some viewers may feel disconnected due to their own rental situations, many still find joy and inspiration in her projects. For those living in tight urban spaces, like New York City apartments, watching Chun’s renovations serves as a tantalizing glimpse into the possibilities of home improvement.
Chun’s journey illustrates the intersections of creativity, hard work, and the digital landscape of home influence, capturing the fascination of followers who are eager to engage with her every endeavor.
