Nutella Introduces Nutella Peanut: A New Flavor for America
In a landmark announcement made in early May, Ferrero North America revealed that Nutella will be launching its first new flavor in over six decades: Nutella Peanut. This innovative spread combines the classic creamy texture of Nutella cocoa hazelnut with the rich flavor of roasted peanuts. Slated for release in Spring 2026, Nutella Peanut promises a unique twist on the traditional taste without resembling peanut butter.
Strategic Growth and Market Focus
Michael Lindsey, the President and Chief Business Officer of Ferrero North America, commented on the company’s commitment to the North American market, stating, “Our momentum here has never been stronger. Developing Nutella and Ferrero Rocher products specifically for the North American market represents a defining moment in our company’s history.” He emphasized that these new offerings aim to engage both existing fans and new consumers, further solidifying Ferrero’s status as a leader in the industry.
Production Expansion Initiatives
In conjunction with the launch of Nutella Peanut, Ferrero has announced plans for a substantial $75 million expansion of its production facilities in Illinois. This initiative is expected to create approximately 65 local jobs and underscores the company’s dedication to boosting its manufacturing capabilities in the U.S.
Diverse Sweet Treats on the Horizon
In addition to Nutella Peanut, Ferrero is gearing up to unveil a variety of new sweets this coming fall. Among these new products are:
- Ferrero Rocher Chocolate Squares: A modern take on the beloved chocolate shell, available in various flavors including Milk Hazelnut, Dark Hazelnut, White Hazelnut, and Caramel Hazelnut.
- Dr. Pepper Flavored Tic Tacs
- New Butterfinger Flavors
- Famous Amos Oatmeal Chocolate Chip Cookies: Featuring limited-edition packaging inspired by the brand’s original design from 1975.
Looking Ahead
The anticipated products from Ferrero, including Nutella Peanut, are set to hit the market throughout late 2025 and into early 2026. Enthusiasts can start imagining delicious ways to incorporate Nutella Peanut into their culinary creations, such as as a filling for donuts or a decadent topping for chocolate cake.
