In July 2025, Mindless Labs — co-founded by wellness advocates Chris Magleby and Caitlin Hansen — launched a pioneering blend of streetwear and mental health support. Their debut collection includes 22 gender-inclusive athleisure pieces, such as hoodies and T-shirts, each featuring a discreet QR code. When scanned, the code grants users free access to a comprehensive mental wellness app. The clothing line serves not only as a fashion statement but as a funding mechanism for the app, allowing it to remain accessible to everyone at no cost.
The initiative addresses a vital yet often overlooked stage in mental health—what the founders describe as the “pre-crisis” space. Many individuals feel disconnected, anxious, or emotionally off-center but don’t necessarily seek professional help, either because they don’t feel “sick enough” or don’t know where to begin. Mindless Labs aims to fill this gap by offering on-demand wellness tools and emotional support before issues escalate into full-blown crises. According to co-founder Caitlin Hansen, the goal is to meet people where they are—in messy, uncertain emotional states—and give them the resources they need to reflect and heal without stigma or barriers.
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The wellness app, available on iOS and Android, is entirely free and requires no login or subscription. It offers content from mental health professionals, wellness experts, and creatives, along with guided exercises in breathwork, self-reflection, and journaling. It also includes a simple glossary to help users understand mental health terms and care options. A private journal feature allows users to track moods and identify emotional patterns over time, fostering greater self-awareness and potentially serving as a bridge to professional therapy later on.
Beyond the digital experience, the clothing collection emphasizes comfort and inclusivity, aiming to make emotional wellness a daily conversation. Each item serves as a wearable invitation to engage with mental health intentionally. The founders believe fashion can be a powerful medium for social change—something you wear not just for style, but for meaning. By merging apparel with direct wellness access, Mindless Labs creates a low-barrier entry point for emotional care, especially for those who might never seek traditional therapy.
Chris Magleby, with two decades of experience in healthcare technology, was inspired to create the brand after navigating his own mental health crisis. He observed that while the healthcare system focuses on reactive treatments, few resources exist for the moments before someone realizes they need help. His vision was to build an ecosystem that could meet people proactively—in everyday moments, through everyday items like clothing.
Mindless Labs arrives amid a growing shift in consumer expectations. In 2025, conscious consumerism has taken center stage, with many individuals prioritizing brands that offer social value alongside products. The intersection of fashion, mental health, and self-care has become an emerging lifestyle category, where the lines between wellness technology and personal expression increasingly blur.
As mental health awareness continues to grow—and the stigma surrounding it slowly fades—Mindless Labs offers an innovative model for accessible emotional support. By funding their wellness platform through fashion, they remove cost barriers and foster a sense of community and shared purpose. The brand ultimately invites people to care for themselves quietly but consistently, blending internal wellness with external expression.
For those seeking to support mental health in a tangible, stylish, and meaningful way, Mindless Labs provides a novel opportunity to wear one’s values and access help at the same time.
