UNITED STATES, August 3, 2025 — The much-anticipated 2025 Nordstrom Anniversary Sale wrapped up today, bringing to a close one of the year’s biggest retail events. Unlike typical clearance sales, the Anniversary Sale offered deep discounts on brand-new fall merchandise before the season officially begins. Shoppers could score markdowns on premium labels such as Vince, Lafayette 148, and AllSaints in apparel; La Mer and Tom Ford in beauty; and Béis and TUMI in travel essentials.
This year also saw strong interest in bundled beauty deals, with shoppers snapping up skincare and fragrance sets at attractive prices. Home goods and kitchen staples—including Le Creuset cookware and Barefoot Dreams throws—sold briskly. Tailored outerwear paired with minimalist accessories emerged as a standout style trend, reflective of early fall fashion moods. With early access opening July 8 for Nordy Club members and public access starting July 12, many popular products sold out quickly as shoppers rushed to check off wish lists before the sale ended.
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Fashion and beauty editors from outlets including Vogue, InStyle, and Who What Wear highlighted a wide range of curated favorites across categories. Items featured in curated picks included Vince sweaters, Le Labo fragrance sets, Adidas and New Balance sneakers, Supergoop! sunscreen bundles, and Free People and Rag & Bone basics. Many deals occurred on investment pieces like wool coats and cashmere sweaters, alongside hidden gems under $100 from brands like Spanx, T3, and New Balance.
Industry watchers compared the sale’s impact to events like Amazon Prime Day, noting the Anniversary Sale’s ability to drive significant traffic and sales by offering new-season products at up to 60 percent off. It continues to set Nordstrom apart as a trendsetter in pre-season retail events. Retail analysts also pointed out that having over 65 new brands participate this year—including cult-beauty names and travel-ready accessories—fueled excitement and helped diversify deal selections.
As August begins and the sale closes its doors, retailers, brands, and buyers alike reflect on the event’s strategic importance. The Anniversary Sale once again underscores the power of early-season markdowns in shaping fall wardrobes, driving engagement, and signaling consumer confidence ahead of the cooler months.
