The worlds of fashion, beauty, and celebrity converged in Beverly Hills this past week as Bella Hadid unveiled her newest perfume, Eternal Roots, the latest addition to her Orebella fragrance line. The star-studded gathering took place on August 13 at the historic Virginia Robinson Gardens, where the lush backdrop of manicured lawns and blooming flowers provided the perfect stage for a night of style, celebration, and self-expression. The event was as much a family affair as it was a glamorous Hollywood moment, with Hadid joined by her parents Mohamed and Yolanda Hadid, her brother Anwar, and a circle of close friends who continue to support her entrepreneurial journey.
Among the celebrity attendees were Hailey Bieber and sisters Kendall and Kylie Jenner, who arrived to celebrate their longtime friend’s growing success in the beauty industry. Their presence underscored the camaraderie within a tight-knit group of fashion icons who have transitioned from modeling and entertainment into broader lifestyle ventures. The evening reflected a blend of Hollywood glamour and personal intimacy, allowing Bella to highlight her fragrance not simply as a commercial product but as a deeply personal creation.
The star of the night, however, was Bella herself. She arrived in a Western-inspired gauzy white dress with daring cutouts, a plunging neckline, and a dramatic thigh-high slit that quickly captured attention. The look was completed with cowgirl boots, brass arm cuffs, and layered gold jewelry, adding an earthy but refined edge to the occasion. Her styling choices mirrored the ethos of Eternal Roots—a balance between elegance and grounded authenticity. Guests noted that the model’s ensemble struck the perfect harmony between modern glamour and rustic romanticism, a reflection of the dual nature of her fragrance.
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Eternal Roots is the fifth release under the Orebella label, which Bella launched to bridge the gap between fragrance and skincare. Unlike traditional perfumes, the collection is formulated as a bi-phase, alcohol-free blend that hydrates the skin while delivering long-lasting scent. This innovation places Orebella at the forefront of a growing movement within the beauty industry, where consumers increasingly seek products that nourish while also enhancing everyday rituals. Bella has described her line as not only a means of self-expression but also as a way to create grounding daily practices, offering a sense of calm and balance in an often chaotic world.
The new fragrance itself has been designed to evoke a journey of growth and resilience. It opens with vibrant notes of lychee, bergamot, and pink pepper, creating an immediate sense of freshness and energy. As the scent develops, layers of raspberry blossom, suede, and pink sugar create warmth and complexity before settling into deeper, earthier tones of papyrus, vetiver, birch smoke, and patchouli. The resulting blend evolves throughout the day, mirroring the ebb and flow of personal transformation. Bella has emphasized that Eternal Roots represents more than a perfume; it is a statement about embracing one’s past while continuing to grow into the future.
Industry insiders at the launch praised Bella for positioning Orebella as a lifestyle brand that reflects her personal values rather than simply her celebrity image. The evening’s atmosphere, filled with intimate conversations, laughter, and an appreciation for artistry, reinforced the idea that Bella’s work resonates beyond a superficial level. For many, the event symbolized a new chapter for the model, who has been open about her struggles with health and personal challenges in recent years. By channeling those experiences into her creative work, she has transformed fragrance into a medium of storytelling and empowerment.
The celebration also illustrated the enduring power of celebrity influence in shaping beauty and fashion trends. Bella’s contemporaries, such as Kendall and Kylie Jenner and Hailey Bieber, have each ventured into their own entrepreneurial pursuits, from skincare lines to fashion collaborations. Their attendance was not only a sign of friendship but also an acknowledgment of how figures within their circle are redefining what it means to build lasting legacies beyond the runway. The Beverly Hills launch placed Bella among those who are using personal narratives to build consumer trust and brand loyalty in an increasingly competitive industry.
While Bella’s launch commanded attention in California, the global stage also featured other high-profile moments in entertainment and fashion. Across the Atlantic, Mariah Carey made a dazzling appearance at a live music festival in Norfolk, England, reminding audiences of her enduring star power. Meanwhile, Lily Collins was spotted filming the latest season of Emily in Paris on location in Venice, blending Hollywood storytelling with European elegance. Together, these simultaneous cultural moments highlighted how celebrity and style transcend borders, weaving a shared narrative of artistry, performance, and individuality.
Ultimately, the Beverly Hills gathering underscored the growing intersection between beauty, wellness, and personal identity. For Bella Hadid, the launch of Eternal Roots was more than a glamorous party—it was a declaration of her vision for the future. By creating a fragrance that encourages balance and reflection, she has positioned Orebella as both a commercial success and a meaningful contribution to the evolving beauty landscape. In a city known for fleeting trends, Bella’s message of grounding, resilience, and connection to one’s roots carried a refreshing sense of permanence.
With its mix of high fashion, celebrity support, and thoughtful storytelling, the perfume launch not only cemented Bella Hadid’s role as a beauty entrepreneur but also reminded the industry of the cultural impact fragrance can hold. As the scent of Eternal Roots lingers in the minds of those who attended, it represents not just another addition to the shelves of luxury perfume but a symbol of growth, strength, and elegance in modern-day beauty culture.
